Business Analytics (Master)

The master’s programme in Business Analytics aims to familiarise students with the methods and instruments in predictive and prescriptive analytics for business analytics and decision support. Students specialise in a field of business administration to carry out data analyses, and develop and implement prototypical decision support systems.

Students are able to independently solve and interpret business-related decision problems and make recommendations for action using extensive data sets. Students of business analytics need a high level of analytical thinking.

Students of the master’s programme in Business Analytics acquire advanced knowledge of the theoretical as well as practical concepts of statistics, operations research, data science and information system design, while taking into account business-related, ethical and legal aspects of dealing with large amounts of data. Moreover, students are prepared for continuing their academic education in a PhD programme in a subject area relating to business and economics.

Further information on the degree programme is available here

Study Programme

The degree programme starts with the alternative compulsory module Foundations of Business Analytics that aims at providing students with a basis for further studies in business analytics. Furthermore, it serves to ensure that all students have the same/uniform level of knowledge.

The Advanced Analytics group of compulsory modules aims at familiarising students with the methodological foundations of statistics, operations research and the perspective of business administration on data science.

The Doing Data Science, Ethical and Legal Issues group of compulsory modules combines the compulsory modules that students of the master’s programmes in Data Science, Digital Humanities and Business Analytics have to complete and/or that are offered in a similar form in all three master’s programmes.

Furthermore, students have to complete the Data Science Electives compulsory module, the Business Administration alternative group of compulsory modules and the Business Analytics Elective compulsory module. In addition, students have to complete a Master’s Thesis Seminar, write a master's thesis and complete a master’s examination.

Focus on interdisciplinarity

The degree programmes Business Analytics, Data Science and Digital Humanities were designed together. Students of all three degree programmes complete the same course contents to the extent of one semester. The offered courses and the various disciplinary locations of students allow for a very broad interdisciplinary exchange.